Most researchers agree that culture is a product learned from group experience and is located where there is a defined group with a significant history. The group has shared a significant amount of important experiences in problem solving, which develops a common vision of the world around them and their place in it.

All organizational change must begin with a change in culture, that is, in the set of beliefs, principles and values, involves unlearning, stripping away certain things that were thought to be unchangeable, the personal and collective vision must coincide for there to be success.

In advanced business management, there is a high level of business and work culture, whose contents are based on the values they have managed to consolidate, and therefore great importance is given to these values, which have power, as an integrating force of individuals and groups; it is the values that align people, committing them all to work towards common goals. They are seen as describing what is most important to the key stakeholders, identifying the outcomes that most expect, guiding our actions and determining whether or not there will be successes.